Archive for April, 2014

Here’s the deal. I love cereal. Here’s how I shop for cereal – I buy whatever is on sale. That’s how much I like cereal. That is to say, I like so many different types of cereal that I am content with whichever brand is currently discounted. That being said, there are definitely some cereals that are better than others…


(11) Honey Graham Oh’s

(10) Cinnamon Toast Crunch

(9) Fruity Pebbles

(8) Captain Crunch

(7) Rice Krispies

(6) Krave

(5) Grape Nuts

(4) Special K Chocolatey Delight

(3) Cinnamon Life

(2) Honey Bunches of Oats

(1) Crackin’ Oat Bran

I must, however, take a moment to say that I do have my issues with Fruity Pebbles, namely – Fred Flinstone and Barney Rubble. Did you know that these two used to star in a commercial for Winston cigarettes and a promotional short for Anheuser Busch? What kind of role models are they for children? As animated characters, they should know better. And, as I recall, in their cereal commercials, Barney was always finding ways to steal Fred’s Fruity Pebbles. Theft, underage drinking, and tobacco usage…any other messages for the kiddies watching at home, you pre-historic brutes?

Dude, she REALLY likes corn.

Then again, cereal advertising has always been weird. There was that criminally insane bird who fixated on Cocoa Puffs. There was that sad, unfortunate rabbit that only ever wanted a bowl of Trix, but was tormented by the cruel children who refused to give him even a bite. There was that wildly mistaken leprechaun who insisted that we’d never get his Lucky Charms, even though they were widely available at grocery stores everywhere for a few bucks. There was Captain Horatio Magellan Crunch who…okay, that guy’s actually pretty cool. And, according to the world wide webs, in 1965, Honey Smacks experimented with a mascot called the Smackin’ Bandit, a half mule, half kangaroo creature that would try and kiss everyone in sight. Yikes.

What the hell is going on in cereal commercials? Our product will drive your children to steal. Our cereal could lead to mental instability and hallucinations. Eat ours, and never share again. Ours is part of a complete, balanced breakfast…and could result in molestation from an ungodly abomination of a creature.

I also don’t particularly like how low they set the bar for new cereals. There is no other item in the grocery store that will introduce new brands so flippantly. Have a television show? We’ll turn it into a cereal. (Addams Family, Scooby Doo, Sesame Street, The Smurfs, SpongeBob Square Pants, etc.) Made a movie? Now it’s a cereal. (Star Wars, Kung-Fu Panda, Jurassic Park, Ghostbusters, E.T., Gremlins, Pirates of the Caribbean and others). Is your toy popular? Why not churn out yet another cheap, soon to be discontinued brand of breakfast delight? (Rainbow Brite, G.I. Joe, Barbie, Hot Wheels, Cabbage Patch Kids, Nintendo, and Monopoly have all been cereals).

Was there a Mr. T Cereal? Of course. Did someone produce Urkel-O’s? Amazingly, yes. Is there a Richard Petty themed cereal? Why not? Bill and Ted’s Excellent Cereal. Somehow it happened.

This is the dark side of my beloved breakfast treat. The fact that cereal companies will use any flavor of the week to create a flavor of the week. They probably have a huge vat of generic, sugary crunchy stuff. Dump in some blue marshmallows and they’ve got Smurfs cereal. Next week, they toss in a Johnny Depp trading card and call it Pirates of the Caribbean Flakes. After that they simply add some cabbage flavoring and – bazam – Cabbage Patch Kids cereal.

Please, just stop it. These are not good cereals. No one, and I mean no one ever in the history of the world, should have to eat an Urkel-O.

Which brings me to the point of this blog post…isn’t it annoying how long it takes for the cereal companies to update the back of their cereal boxes. You know how they put the games and puzzles on the back so you can have some wholesome family entertainment along with the most important meal of the day. Well, last week Honey Nut Cheerios were on sale, and imagine my disappointment when I got home, turned the box around, and was instructed to, “Help Buzz out of a Sticky Situation.” Son of a bitch. That’s the same damn sticky situation Buzz was in last time I bought this cereal about a year and a half ago. Has no one helped him out in all this time? It’s not that difficult to deduce which is the actual mayor and solve the code. And, frankly, I don’t want to do it again. It was just barely fun the first time. So, cereal companies, new games on the back of the boxes please.

And, dear God, no more Urkel-O’s.